FUTURE of SOCIAL MEDIA: “6-Ps” of Social Media Marketing
The era of “mass” is dying.
The Webolution (Internet Revolution) is slowly but surely transforming the manufacture, distribution, marketing, advertising, and sale of every type of product and service.
The future is not mass-market “push” but 1:1 mass-customized, high-tech/high-touch, multi-media social network “pull” marketing.
A cocktail of trends is changing the entire consumer value proposition, and how products will be promoted and distributed.
Some 30% of retail sales could occur online by 2015. Marketing’s traditional “4Ps” must be rethought, and two critically-new “Ps” must be added.
TOPICS COVERED INCLUDE: • Webographics: Future Buyer Behavior • Web Lifestyle: Future Consumption • Consumer Trends: “Prosumer” Mindset • Mass-to-One: Monolog to Conversation • Social Marketing: High-tech/touch • Futuristic Marketing: The “6-Ps”
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