The Webolution (Internet Revolution) is transforming the manufacture, distribution, marketing, advertising, and sale of every product/service.
The future is not mass-market “push” but 1:1 mass-customized, high-tech/touch, multi-media social network “pull” marketing.
Web trends are changing the entire consumer value proposition, and how products must be promoted and distributed. Some 30% of retail sales could occur online by 2020.
Marketing’s “4Ps” must be rethought, with 2 critically-new “Ps” added.
TOPICS COVERED INCLUDE: • Webographics: Future Buyer Behavior • Web Lifestyle: Future Consumption • Consumer Trends: “Prosumer” Mindset • Mass-to-One: Monolog to Conversation • Social Marketing: High-tech/touch • Futuristic Marketing: The “6-Ps”
Every Presentation ... Style + Content ... Customized to Your Needs Any topic on the Future can be Addressed
